This can be a difficult question to answer. Historically, we have found that Tuesdays, Wednesday and Thursdays are the best days to send prospecting email. If you send an email on Monday, there is a high likelihood of it getting lost in the shuffle from the large amount of weekend email a recipient might have received. If you send an email on Friday, a large number of people might have mentally “checked out” for the weekend and your email might not get the attention it deserves. From a timing perspective, sending an email first thing in the morning or after working hours (but not too late) is usually the best time to garner a response. The age range of your target audience should also influence the time of day that you choose to send your email. When it is all said and done, the only true way to identify the best time to send your email to DigDev Direct’s consumer database is to deploy an actual test campaign.
