The Big Secret To Increasing Sales OnlineJames Cox
You really don’t care what works as long as something does. Every business owner is interested in one thing, seeing results. You don’t care if it’s from social media, email marketing, having an employee out front of your store spinning a sign or something else, you just want to see sales. That’s fair and that’s why you need to be prepared to try new things. Everything works different when it comes to ecommerce marketing because it depends on several different variables.
What does your business offer, who is your audience, where is that audience searching for your products or services, what is your budget, what kind of content do you have to send to them? All of these things factor into the success of your campaign. Your competitor hits the same audience on social media that you do. However, they are sending videos while you are sending images. They are also following up with email marketing and giving social media a budget three times what you are. Who is going to have better results?
The big secret to increasing sales online is actually simple, you have to put real effort into anything that you are doing. Nothing comes easy and anything you do is going to take a combination of time and money. If your audience is looking for your products or services on Google, then you need to do everything you can to make sure you are all over the search engine whether it’s SEO, PPC, business listings and maps or something else.
You can research the competition to see what works for them but remember it’s hard to know the difference between what they are doing and what’s actually working for them. For example, you see them running ads in the newspaper but is that really bringing them sales? It may come down to you having to try different things to see what works but remember to have realistic expectations. If you are spending $100 on Facebook, don’t expect 100 sales.
More than likely the top businesses in your industry didn’t just start doing something and saw immediate success. If you think email marketing will work best for your ecommerce business, then you need to find out how to maximize your efforts in that area. Make sure you invest heavily into tracking. This ensures that you know what marketing efforts generated traffic and especially sales so that you can then reinforce those efforts with more money and better content.