INTERACTIVE AD SPENDS ARE OFFICIALLY LARGER THAN THE GDP OF SOME COUNTRIESbstout723
In case you needed another reason to ‘go interactive’ as an advertiser or marketer…
Here’s one more in the form of a great article from DM News. And we can’t say we’re surprised (or complaining, for that matter).
Interactive advertising spends — driven by mobile ad sales — have swamped advertising’s until-now golden child (and money pit) that is TV.
Clocking in at a cool $42.8 Billion in 2013 per the Interactive Advertising Bureau’s report cited in the article, this represents a 17% YOY increase from 2012 and catapulted interactive ad spends past TV’s $40.1 Billion. The industry’s also showing no signs of slowing down. So much so that if you’re an advertiser and not working in the interactive space in one way or another, you are most definitely losing money.
Advertising’s evolved in to an interactively focused data driven environment. Hitting consumers on a personal level and catering to their personal interests in ways they can immediately connect with (like mobile and email) has proven far and away the most effective method of conveying advertising messages in an increasingly distracted world, and the proof’s in the numbers — at least in terms of the industry as a whole. Read the study again….
As for who you should work with in the industry? We’re slightly biased. But with good reason: If it’s good enough for these guys….
We’ll let you finish that thought.