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21 Apr

Stop Looking For One-Size-Fits-All Marketing Employees

Businesses constantly post ads online for in-house employees who can handle various areas of marketing. You want someone who can manage your website and social media, handle SEO and copywriting and do several other things that your brand needs to generate sales. Understandable, you cannot afford to hire four or five people to accommodate these needs so you are trying to find someone who can handle as many of them as possible. Sometimes, you do get lucky and find [...]

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14 Apr

5 Reasons Your Traffic May Not Be Turning Into Sales

You’ve run dozens and dozens of campaigns and you see traffic, real traffic, coming to your site every day. You have a strong promotion, but you are not seeing sales and your immediately thought is that something is wrong with your marketing efforts. This is a common mistake in business as we look at the results rather than what went into a campaign to determine whether or not it was successful. Yes, your business needs to generate sales but [...]

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07 Apr

The Smartest Ways Businesses Are Marketing During Coronavirus

Every business is facing different challenges during the pandemic caused by the coronavirus which has taken over the world. Many businesses are shut down completely or operating in limited ways. However, there are still some creative and unique ways to market your brand. Obviously, this is based on several things including what type of company you have so let’s look at how different industries and businesses within those industries are marketing themselves right now: Restaurants: Unable to have dine-in [...]

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01 Apr

How To Trim, Not Turn Off, Your Marketing During Coronavirus Pandemic

Everyone is feeling the impact of the coronavirus pandemic as it has taken over the world. Businesses, sports, entertainment, events and more have been shut down for months and the ending is still not in view. It could last another week, month or longer. While staying safe is the top priority, business owners have to make difficult decisions. Some are lucky and can either remain open or are actually doing more business than usual. Grocery stores, delivery services, certain [...]

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25 Mar

Businesses Need To Get Social During Coronavirus

With millions of people stuck at home, many businesses are trying to decide whether or not they should shut down, not how to improve their marketing efforts. While it's difficult to show the value in long-term marketing right now, several businesses are thriving with the use of social media campaigns that offer free giveaways and incentive for consumers to sign up. The advantage for the business is that they capture the contact information of the consumer, are able to connect [...]

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marketing during corona virus
18 Mar

Marketing During The Coronavirus

The world has had to quickly adjust to the news about the corona virus. It has impacted governments, families, schools and especially, small businesses. However, there are things you can be doing in marketing that may not get the phone ringing right now, but it could lead to business once things get back to normal. These services are examples of things you should NOT shutdown if possible: SEO: In order to acquire top page rankings on Google, you need time. [...]

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reach audience with email
11 Mar

Targeting A New Audience With Email Marketing Campaigns

Email marketing is not just a cost-effective way to reach a new audience and introduce your company and any promotions you are offering, it’s also a very affordable way to test out new audiences and see if they are responsive to your products or services. One of the challenges with marketing is that it’s highly recommended that you test different campaigns and try hitting different types of people to see what works best. However, that takes time and money [...]

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marketing to consumers
04 Mar

Are Consumers Getting Smarter?

Digital marketing has evolved to become the fastest and most affordable way to reach consumers throughout the world. A business in Deerfield Beach, Florida can market a new brand of sneakers to people in their 20’s in Tokyo, Japan without having to ever set foot in Japan. It’s amazing what you can do but something has changed in the last couple of years that businesses are becoming more aware of. Consumers are getting smarter. What does it mean when we [...]

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data marketing
26 Feb

Data Marketing Facts and Opportunities

You’ve been trying to get the facts about data marketing because your competitors are having a great deal of success with it. How does it work? How much does it cost? How can you utilize it? What is the potential ROI that it offers? With so many questions and chances for confusion, it’s important that we start with the basics about using a database and how it can benefit your company in the short-term as well as the long-term. [...]

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monthly seo
19 Feb

How A 1-Month SEO Package Can Help You

You’ve heard it over and over again that SEO is a marathon, not a sprint. You cannot get results in one month and it can take several months or years to get top page rankings. That’s 100% true but it doesn’t tell the entire story about search engine optimization. There are actually things that can be done in a single month that would greatly benefit your company and allow you to have a stronger presence on Google and other [...]

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