Sometimes it’s nice to have someone who listens. After a tough day at work we need someone to vent to and you appreciate when that person is a good listener. The same can be said for marketing. You shouldn’t have to sit there and listen for an hour as some salesperson brags about the marketing services they offer before they even know a single thing about you. A real salesperson is going to be quiet, give you a chance [...]
Even the smallest local businesses can benefit from having an online presence. A landscaping company can gain customers from having a Facebook page that targets people in their area. A golf instructor can promote themselves with instructional videos on YouTube. There is no limit to the ways you can promote your business with the tools that are available to you online. However, the question that always comes up for small business owners is which method works the best for [...]
Does your business benefit from holiday sales? It doesn’t matter if it’s Christmas, Thanksgiving, Valentine’s Day or St. Patrick’s Day, if you have a business that makes money due to weekends and especially holidays then you need to maximize your earnings. So what’s the best way to promote a major sale or event to thousands, if not millions of consumers? There are several platforms that work well; social media, press releases, paid ads. However, the most cost-effective way to [...]
Are you trying to figure out if twitter marketing is worth your time and effort? Business owners are always faced with difficult decisions. You only have so much time during the day and so much money to allocate towards your advertising budget. If something isn’t going to produce a solid ROI then why would you stick with it? That’s the question many business owners ask and it’s actually a mistake. You cannot look at things as cut and dry [...]
Instagram marketing has pushed itself to the forefront of social media marketing and it doesn’t appear to be going anywhere anytime soon. Its popularity is undeniable and plenty of people have become “Instafamous.” The term refers to individuals who have gained tens of thousands of followers or more. Companies pay these people to promote their products or events. How Can I Use Instagram Marketing To Benefit Me? The social media platform can benefit your company in two different ways. The first [...]
Have you accepted the fact that your Facebook marketing strategy is in desperate need of a makeover? Last year’s numbers were not what you expected and this year hasn’t improved much either. The problem is you have no idea how to improve on them without adding thousands of dollars to the budget, something you would rather avoid. Rather than rushing into ways of how to improve numbers, first you need to know what you are dealing with. What You Need [...]
You’re doing email marketing, social media, SEO, PPC, re-targeting, videos and everything else you can think of and you still aren’t getting the results you want from your marketing efforts. This happens a lot and you can begin to second guess yourself. The first thing you need to do is to be patient. Results will come, they just take time. Even your PPC campaign needs to be tweaked and adjusted on a regular basis. However, there’s always something you [...]
Trying to figure out how to market your small business can get frustrating and expensive. There are so many options available and each one is going to cost you time and money. So how do you do it the right way? How do you get results, build an audience and get customers in the door? That’s the question every business owner asks and the answer is not as cut and dry as you would like it to be. You’re Different Of [...]
Some of us make fun of the fact that everyone is staring at their phones. Every day we get mad at drivers who are looking down at their devices rather than concentrating on the road. While that’s not a safe way to drive, it does prove a point about how attached we are to our iPhone or Android devices. As a business you cannot afford to overlook that fact and increasing your mobile marketing capabilities needs to be made [...]
The majority of people will tell you they’ve never purchased a single product because of a TV commercial, billboard, ad or anything else like that. They are unknowingly lying because the fact is that we all have purchased something based on advertising. That’s why every year companies dedicate a large portion of their marketing budget towards branding and if you own a small business you cannot overlook the value in building a brand. Personal Research Still not convinced at the value [...]
© Copyright 2022 by DigDev Direct. All Rights Reserved. 
