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BANNER ADS POISED TO MAKE HUGE COMEBACK WITH DIGDEV’S NEW TECHNOLOGY

Seeing a banner ad will never be the same.  We promise. DigDev and its partners have given the forefather of digital marketing a facelift and it means you'll likely only see ads that catch your eye more and more. Like everything in your life, even banner advertising is getting personal.  Enjoy it! Advertiser, client, consumer, HUMAN: you likely surf the web regularly.  You visit certain sites with fervor, go on occasional shopping sprees on Amazon or eBay and in your own way, [...]

REDEFINING RECENCY: WHY DIGDEV’S HOTLINE NUMBERS ARE MORE THAN JUST “NEW TO MARKET”

Perhaps now more than ever, advertisers are seeking hotline data on behalf of their clients.  Indeed, new to market data – especially in the current advertising economy, is critical as advertisers scramble to increase their REACH to new potential customers AND ensure recent behaviors that define a requested data set are fresh AND unique so as to offer the highest yield of potential new respondents. Strategically speaking, the logic behind asking for a hotline file stacks up to more critical [...]