Author - James Cox

Let’s Talk About CBD Marketing

If you haven’t heard about CBD, where have you been hiding and is there room for one more? In all seriousness, CBD is one of the fastest growing markets in the United States and is projected to be a billion dollar industry within the next year or two. If you are thinking about diving into the industry then you are not alone. Every month it seems like there are dozens of new businesses that offer hemp oils online and [...]

Start Writing Articles On LinkedIn

If you are your own brand and you are trying to connect with people, especially in the B2B realm, then LinkedIn is the place for you to be. You can connect with people in your industry as well as people who are in the field you want to target. For example, if you are in marketing but you offer services designed for health insurance agents, you can connect and market to agents all around the country from your profile. [...]

How Can You Use DigDev Direct’s Data?

By now, you are familiar with the fact that DigDev Direct has one of the most comprehensive databases in the country and can utilize this data to enhance your digital marketing solutions. But what does that mean? How does that work, and can you see results? Results are tricky because you have to understand the way digital marketing works and the customer journey. Let’s begin with how to use our database. Identifying and Selecting An Audience You can take 200-400 records [...]

Do Likes And Followers Matter Anymore?

If you have been involved in social media marketing for more than five years, you’ve seen several changes in strategy, costs, engagement, targeting options and more. Ten years ago, the strength of your social media marketing was based on how many followers and likes you had on your profile. Now, that number isn’t as important and it’s something that many companies completely ignore. Ideally, if someone were to view your company profile page, you would want them to see that [...]

Database Marketing

How To Expand Your Data

Collecting data is nice and it’s something smart businesses do as they look to establish their brand and keep consumers updated on new products and services. However, there is a common misunderstanding when it comes to how to utilize data the right way. For example, what information do you collect when someone signs up for a promotion or buys something from you? Normally, it’s a name and an email. If you are lucky maybe a date of birth or [...]

Facebook Marketing

Facebook Marketing, How To Generate Sales

Facebook marketing offers a unique opportunity for your business to connect with its audience every day. If your content is strong, followers will like, comment and even share your posts, increasing your visibility and bringing in new followers. This strategy can be utilized on Facebook, Instagram, Twitter, LinkedIn and any other social media platforms as well. The key to marketing on these sites is to produce high-quality content. It can be in the form of videos, creative images, blogs [...]

How To Reduce Your Marketing Budget And Not Lose Quality Leads

One of the first things companies look to do over the summer or slow months is to reduce their marketing budget. Sales will be down regardless of your efforts to keep them up, so the only solution is to cut back on what you are spending including employee hours, marketing and so forth. This is standard for a lot of businesses but there’s always a trick to reducing costs while still getting quality. For example, if you reduce the [...]

5 Ways To Improve The Quality Of Your Traffic

Traffic is a key element to generating online sales. It can come from paid ads, organically or people who are already familiar with your business. Your goal is to drive as much traffic to your site. However, one of the problems business owners see when their site generates a lot of traffic is that they do not see quality. Quantity is good, but if you are not getting people to buy or at least sign up, then is it [...]

Retail Marketing Tips: Content Creation

Of all the businesses that benefit from weekends and especially holiday weekends, no industry is impacted more than retail. Consumers wait as long as possible for an upcoming holiday weekend to purchase something because they know that the products they want will be available at a fraction of the price they would have to pay at any other time. It doesn’t matter if you want sheets for your bed, home décor or furniture, a new television, appliances or something [...]

Marketing Tips For Businesses Impacted By Travel

Traveling is now easier, and in some cases, more affordable than ever. Anyone can plan an entire vacation via their phone including booking hotels and plane tickets, renting a car or getting a lift to somewhere, planning which sites to see and restaurants to eat at and so much more. The issue isn’t with the person planning the trip, it’s with the business that is trying to get the attention of the traveler. How do you get your tourist attraction, [...]