Author - James Cox

How To Learn From Your Competition In Marketing

How often do you check out the competition for your business? Once a day, month, year, or not that often? Your competition gives you a unique insight into what you should be doing. If they lower their prices, you should consider lowering your prices. If they have a weekend sale, you should consider it as well. Why? Because each consumer who sees your competitor do something will expect you to do something similar, otherwise why would they choose you [...]

LinkedIn Marketing Debate; Company Page Or Personal Profile?

LinkedIn is one of the top social media profiles in the world. It’s a platform that allows professionals to literally post their resume and experience and be seen by thousands of potential employers. Along with that, you can connect with other professionals and share information about your products or services either with the hope of making sales or getting a new job. Some people just use their profile so that they can share their company information and showcase some [...]

Shopify Vs WordPress Websites

Business owners routinely face the challenge of finding reliable information and guidance when it comes to making important marketing decisions. One example that really stands out is that of choosing which web design platform to go with for a retail store. Two of the more popular options are Shopify and WordPress. They both are well established and present different advantages and disadvantages. Here is a breakdown of what you need to know to choose the best platform for your [...]

Smart Marketing For Politicians

Politicians are in an unusual situation in 2020 as it’s unlike any election in our nation’s history. People are not only voting at a higher rate, but they are more passionate about who they are voting for. Swing votes are more important than ever before as the country and most races are split down the middle. In order to make sure that a campaign is successful and ends in victory, candidates must focus on not only their supporters, but [...]

5 Marketing Mistakes Businesses Will Make As They Reopen

As American begins to reopen, businesses are sure to rush to reach consumers and offer them incentives to come back. Some will have a wide variety of promotions they will want to offer and others will only need to flip a switch and hundreds of people will be ready to come in for the services and products they haven’t been able to have in months. Depending on your situation, you need to handle your marketing carefully, especially if you [...]

Why Email Marketing Needs To Be Part Of Your Marketing Strategy

Have you been on the fence about adding email marketing to your campaign? Some companies do not believe in it because they feel like their consumers will look for their services on Google or social media rather than responding to an email. Even if that’s true, you are missing a valuable point of how this form of advertising can be utilized. It now costs thousands of dollars to continuously reach consumers via search engines and social media. Yes, it [...]

Are Social Media Followers Valuable?

Then, things began to change and not for the better when it came to social media marketing. These companies saw fewer and fewer followers being reached organically until now 100,000 followers means you see fewer than 5% of them being reached by your content. Now, you have to actually pay social media sites like Facebook, LinkedIn, Instagram and Twitter to reach your own followers. Think about that one more time to ensure you get that, these people have gone [...]

Political Marketing, Starting At The Beginning For 2020

2020 will be one of the most contested years of elections in recent memory. The last four years have been very confrontational in the political world and politicians gearing up for the 2020 election are looking for new strategies to reach voters who could swing the vote one way or another. Races for all tiers of political power are tighter than ever before, including the presidential race. Politicians are limited on how they can advertise on social media platforms [...]

Reopening With A New, Proven Marketing Strategy

As businesses begin to reopen, there will be plenty of eagerness to see consumers flood back in. Some businesses like dentistry, cosmetic treatment, gyms and restaurants, may see an immediate surge in consumer interaction. However, there are others that may take a bit more time as people are just starting to get back to work, but do not yet have the funds to buy new services and products, especially if they are not for immediate need. So, even though [...]

Stop Looking For One-Size-Fits-All Marketing Employees

Businesses constantly post ads online for in-house employees who can handle various areas of marketing. You want someone who can manage your website and social media, handle SEO and copywriting and do several other things that your brand needs to generate sales. Understandable, you cannot afford to hire four or five people to accommodate these needs so you are trying to find someone who can handle as many of them as possible. Sometimes, you do get lucky and find [...]