Author - James Cox

Why My Marketing Efforts Failed In 2019 And What I Can Do Different

Not happy with the way 2019 ended? You gained 20 pounds instead of losing them. I out savings account went in the opposite direction you wanted it to as well. You finally bought that book you wanted to read but you never opened it and that trip to that place you’ve always wanted to go to? Well if there’s always next year. Why do we keep failing and how can we make 2020 different? The same questions and answers can [...]

Fastest and Most Affordable Ways To Hit 1 Million Consumers

We live in a world of instant gratification and we want what we want, right now. The same comes to marketing and even though your marketing team told you that you need to buy your audience months before you even run a major sale, you didn’t listen. You have ever excuse for why you waited but the fact is that it’s time to do something, anything that will drive traffic to your site. Whether you need to hit an audience [...]

Why Your Marketing Strategy Won’t Work In 2020

You’ve invested countless hours and thousands of dollars into marketing your business l. You have a reliable flow of traffic to your site and this year your sales numbers were solid. You wouldn’t say that you are happy with the results, but you know that you can hang your hat on them, and you do not have plans for any major changes in 2020. Here’s why that’s not a good idea. Increased PPC Costs Whether it’s through Google AdWords or social [...]

google gmail contextual ads

Running Ads In Gmail

Gmail presents and interesting platform when it comes to digital marketing. For starters, people who have accounts with this site will spend hours a day in it, receiving and sending emails. Also, just like with social media, when they are using these sites and apps, they are giving more of their attention than they do on other forms of media. Along with that, there are over 1.2 billion active accounts in Gmail, meaning that this is something you really [...]

linkedin cosmetic advertising tips

Selling Cosmetics & Clothes On LinkedIn?

LinkedIn is well known as the top social media site for connecting with professionals, especially in fields like real estate, insurance, finance, healthcare and so forth. It’s a site where people literally upload their experience and skillset and wait for others to contact them based on those details. You can connect with people in your field or even others and learn more about products and services that can benefit you and so forth. It’s a great platform to use [...]

whitelabeling marketing

How DigDev Direct Can Help Your Marketing Agency

Own a marketing agency and looking for ways to generate more revenue? Ok, that sounded a little too 2am infomercial. However, the goal of every business is to make more money but the challenge for many of them is to find a way to get new customers in. While you are focused on that, wouldn’t it be nice if you could make more money off of your current clients? That sounds great but how can you do that and [...]

How Auto Dealerships Need To Market Themselves In 2020

Selling cars isn’t difficult. People have a need or want, and they will come to your dealership to take a look at what you have available. They already have some idea of what they want but their goal is to test-drive a few options and see what they like and don’t like about these vehicles and what kind of deal they can get. Do they want to buy or lease? Do they want new or used? Are they trading [...]

Here is a Sneak Peek at Black Friday Marketing

Make The Most Of The Boost In Sales On The Year's Biggest Retail Weekend: Whether you own your own retail business or have customers who do, the weekend of Thanksgiving is a make or break weekend. Black Friday & Cyber Monday give you an opportunity to give your sales numbers a strong boost before the end of the year. For some industries and businesses, this weekend can represent anywhere from 10%-40% of their annual revenue. That’s how important this period [...]

how to trim marketing budget

10 Ways To Cut Costs On Your Marketing Without Losing Traffic

It’s hard to admit it, but sometimes you need to cut costs because you’ve maxed out on the sales you can get, or your competition is too strong to compete with financially. This doesn’t mean you should stop marketing; it means you need to trim your budget. However, it cannot be at the cost of the traffic and potential sales you are currently generating. There are some things you can do that will trim those costs and still allow [...]

data marketing black friday

Utilizing Data For Your Black Friday Sales

Data is a wonderful thing. It can drop the cost per acquisition down 40%-50% and give you an opportunity to reach consumers on multiple platforms, any number of times. As you look for ways to reach consumers to announce your Black Friday and Cyber Monday sales, data can be your hero. The problem is that you either do not have it or you do not know how to use it. If you are just sending out emails, that’s a [...]