Tag - Social Media

5 Marketing Trends To Watch For In 2018

It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]

Marketing Tips For LinkedIn

Linked marketing is a little different than other social media platforms because it mainly focuses on B2B. The thing you have to remember about marketing is there are two main focuses; branding and targeting. You put your brand out there for everyone to see so they become familiar with it and you target the right audience so that they see your ads. If you need to do B2B then this is the best social media platform to use because [...]

Which Social Media Platform Is The Most Valuable

You know your business needs to be on social media but you aren’t sure which platform would be the most valuable for you. For starters, you need to be on all of them. Even if you never get a single lead from one of them, they are free, get ranked well on Google and other search engines and help with branding. Not A Simple Answer The problem with asking which social media platform is best for you is that there really [...]

How To Market My Business On A Budget

Trying to figure out how to do some marketing on a budget is one of the biggest challenges small business owners face. You understand that you have to spend money. However, you do not have money to waste so whatever you do put your budget behind, needs to produce. It doesn’t matter if it’s social media, SEO, Google Adwords, email marketing or anything else, if you want to see results you have to spend money. Figuring out which areas [...]

Does My Business Really Need To Be On Social Media?

As a small business owner you may be on the fence as to whether you need to be on social media or not. It’s understandable, as simple as these platforms are they do take time and money, two things you cannot giveaway without careful consideration. There are some businesses that would greatly benefit from utilizing Facebook marketing as well as other platforms. However, if you feel that you are an exception to that then there are a few things [...]

How To Increase Your Amazon Sales

It’s no secret that if you sell products online you need to be on Amazon. The e-retailer is not only the largest in the United States, but it makes over 120 billion dollars a year in sales. With over 300 million users, which doesn’t include people who do not have accounts but use the platforms services, you cannot afford to not be on this site if you are selling products online. However, you also will have a lot of [...]

9 Things You Can Do To Improve Your Marketing Strategy

Calm down! There’s plenty of time to improve your marketing strategy and you do not need to panic. Summer is a slow time for a lot of businesses and just because you are not seeing the numbers you hoped for, doesn’t mean your plans didn’t work. It’s not time to throw them out the door, it’s time to review them and see where you can make improvements. It takes 2-3 months to get an idea of what’s working so [...]

What Are The Challenges You Face In Marketing?

Sometimes it’s nice to have someone who listens. After a tough day at work we need someone to vent to and you appreciate when that person is a good listener. The same can be said for marketing. You shouldn’t have to sit there and listen for an hour as some salesperson brags about the marketing services they offer before they even know a single thing about you. A real salesperson is going to be quiet, give you a chance [...]

Show Me The Tracking!

Even the smallest local businesses can benefit from having an online presence. A landscaping company can gain customers from having a Facebook page that targets people in their area. A golf instructor can promote themselves with instructional videos on YouTube. There is no limit to the ways you can promote your business with the tools that are available to you online. However, the question that always comes up for small business owners is which method works the best for [...]

Twitter Marketing Tips

Are you trying to figure out if twitter marketing is worth your time and effort? Business owners are always faced with difficult decisions. You only have so much time during the day and so much money to allocate towards your advertising budget. If something isn’t going to produce a solid ROI then why would you stick with it? That’s the question many business owners ask and it’s actually a mistake. You cannot look at things as cut and dry [...]