Tag - marketing

5 Ways To Improve Conversion Rates

The average conversion rate can be anywhere from 2% to 5%. There are several things that go into having a higher conversion rate and the better the results, the better your ROI. Very rarely can you launch a single campaign and see great results. The businesses that see the best results have spent months or years finetuning their efforts, improving on ad placement, promotional content and more until they see their numbers go up. While every campaign is different, here [...]

Don’t Be Shy About Your Marketing

We’ve all seen a bad commercial. The images stink, the acting looks bad and it’s annoying to the eyes and especially the ears. The worst part is that those commercials are shown over and over again. Why do these companies show this stuff to us? Because they know that even though their commercial is bad, it’s going to leave an impression with you and you will remember it more than something that is good. That doesn’t mean you should do [...]

Start Asking Your Customers For Reviews

You ask a lot from your customers. You want their time, their money and for them to return minutes, days, weeks, months and years later with more. Asking for even more may seem risky but the truth is you need their help. Reviews are becoming so important that companies are offering discounts, free products and other perks just to get them. Why Are Reviews So Important? There are two reasons why reviews or comments are so important. The first is because [...]

How Do Your Customers Find You?

Before you talk to a marketing company, before you start researching the advantages of SEO, PPC, social media, email marketing or anything else, you need to ask one very simple question, how do your customers find you? That means based on your industry, how do the people who shop for your products or services find you when they need you. Are they looking for you, are they browsing online and see an ad and click on it, are they [...]

How To Trim The Fat On Your Marketing

It didn’t work, I didn’t see any sales, it’s a waste of time and money. This is what you hear from small business owners when they talk about marketing efforts in the past. The reason we do not know whether a campaign worked or not is because of poor tracking and data. If you want to know the success or lack of success for a campaign, you have to make sure you have reliable data and know what’s going [...]

Linking Your Marketing Efforts Together

Like most small businesses, you have several options when it comes to marketing to your audience. You have to determine which ones are going to produce the best results but also how they can benefit you in different ways. For example, a restaurant is going to benefit the most from email marketing and social media. However, that doesn’t mean they should abandon something like SEO. Whenever someone researches your restaurant, you want to make sure that they are seeing [...]

Landing Page Design Tips

Most marketing campaigns do not send a consumer to the main website, they send them to a landing page. A landing page is a web page that provides the information regarding the ad the person clicked on. For example, if you own an airline and you are running a promotion where people can enter their email address for a chance to win a free flight, you want to post ads all over the web including social media, banner ads, [...]

What Your Website Says About You

As a business owner you want a low investment and a high return. Anything you put money into needs to be able to generate a high return. You hire an employee, that employee needs to make you money. The same goes for anything else, including your website. However, business owners have a tendency of trying to find the absolute lowest price, that fine line of quality and affordability. It’s great that you are looking for a good deal on [...]

5 Easy Ways To Improve Your Marketing

5 Easy Ways To Improve Your Marketing

I’m pretty sure you’re thinking about your next marketing power move, right? This article was written with you in mind, especially, if you are looking for ways to improve their internet marketing. At DigDev Direct we provide a wide range of services to companies around the world. 1. Paid Social Media Promotions Everyone that has a business or product should be using paid social media marketing promotions. The problem is that most people aren't sure how to use it properly. By starting [...]

Why you need to start Retargeting right now!

Not sure if retargeting is right for you or even what it is? Have you ever visited a website and days or weeks later noticed an advertisement from that site on a completely different page. It could be a sports teams’ ad that’s on a plumber’s website. It doesn’t make any sense for it to be there but it is. How did they put it there, how did they know that you would be there? The answer is simple, [...]