B2B marketing might be the hardest avenue because the costs are higher, and the returns are lower. No agency in the world can promise results in B2B because it’s so complicated. Businesses only buy based on need and your campaign goal is to either establish your brand so that they are familiar with you or to be found where they look when they do need your services or products. If you want to market the right way, follow these [...]
Hasn’t this year flown by already? It feels like just yesterday you were making New Year’s resolutions and now you are trying to plan for 2020. Hopefully it’s been a solid year for you but one of the things you may not be happy with at this point is your marketing. Whether you’ve seen results or not, there’s always room for improvement and part of the problem is that you have to find ways to end the year strong. [...]
Not sure if retargeting is right for you or even what it is? Have you ever visited a website and days or weeks later noticed an advertisement from that site on a completely different page. It could be a sports teams’ ad that’s on a plumber’s website. It doesn’t make any sense for it to be there but it is. How did they put it there, how did they know that you would be there? The answer is simple, [...]
Have you ever used a press release? Do you even know what they do? To put it simply, a press release is a piece of content that is sent to a PR site. That site distributes the content to thousands of sites and based on the topic, those sites will either pick it up or not. Some will obviously perform better than others but the goal is to have as many sites pick up your content as possible. Once [...]
Among the choices for advertising are television and radio ads. The idea used to be simple, millions of people hear or see your ad on a continued basis and even if they do not react to it, they see your name and your promotion and it helps build your brand, eventually leading to a sale. This is the old school method for getting eyes on your brand. You cannot prove numbers, you cannot prove that it gets results and [...]
It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]
We live in a world of instant gratification. We want results and we want it now. People fail to see the value of working for something, putting time into it and then benefiting from that effort. A great example of that is search engine optimization. You need to put in the time to develop a healthy website, create content, target the right keywords and follow the rules Google has created to get your website to rank. Why Do I Need [...]
It doesn’t matter how successful a year your business had, everything starts over in 2018 and that includes your marketing strategy. Whether you are heavy into Google with SEO & PPC, spending time on social platforms like Facebook and LinkedIn, or you believe more in running ads across the web, it’s time to take a serious look at what worked, what didn’t and what needs to be changed. Here’s how you get started: Pull all your data: There’s no [...]
Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science. Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results. URL [...]
Even the smallest local businesses can benefit from having an online presence. A landscaping company can gain customers from having a Facebook page that targets people in their area. A golf instructor can promote themselves with instructional videos on YouTube. There is no limit to the ways you can promote your business with the tools that are available to you online. However, the question that always comes up for small business owners is which method works the best for [...]
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