Tag - email marketing

How Do Your Customers Find You?

Before you talk to a marketing company, before you start researching the advantages of SEO, PPC, social media, email marketing or anything else, you need to ask one very simple question, how do your customers find you? That means based on your industry, how do the people who shop for your products or services find you when they need you. Are they looking for you, are they browsing online and see an ad and click on it, are they [...]

How To Trim The Fat On Your Marketing

It didn’t work, I didn’t see any sales, it’s a waste of time and money. This is what you hear from small business owners when they talk about marketing efforts in the past. The reason we do not know whether a campaign worked or not is because of poor tracking and data. If you want to know the success or lack of success for a campaign, you have to make sure you have reliable data and know what’s going [...]

Linking Your Marketing Efforts Together

Like most small businesses, you have several options when it comes to marketing to your audience. You have to determine which ones are going to produce the best results but also how they can benefit you in different ways. For example, a restaurant is going to benefit the most from email marketing and social media. However, that doesn’t mean they should abandon something like SEO. Whenever someone researches your restaurant, you want to make sure that they are seeing [...]

Email & Facebook, It’s Time To Get Noticed

If there’s one thing you can guarantee in business and advertising, it’s that your client has an email address and they are on Facebook. The average person spends over 4 hours a day on their phone and the majority of that is on social media. Depending on what type of business you have, the quality of your content, your goals and budget, you will see varying results from this platform. Being able to send an ad to millions of people [...]

The Real Reason Content Is King

Content is king. You’ve heard that before or seen it on other blogs and sites that talk about advertising. But what does it really mean? Before we jump into that you have to understand what content is. Simply put, it’s anything that your company produces that is seen or heard by a potential consumer. This includes the packaging on your products, your advertisements, your business card, any radio or TV ads you are running, what your website says, any [...]

5 Marketing Trends To Watch For In 2018

It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]

It’s Time To Start A Newsletter

Need to give your email marketing a bit of a boost? The problem might be that you are sending out too many messages talking about the same thing. You have a promotion every week which is great but people are tired of seeing the same thing over and over again. You need to change things up and the best way to do that is to add a monthly newsletter to the mix. A newsletter will not only provide your [...]

Am I Utilizing Email Marketing Correctly?

Every business can benefit from email marketing. However, if you’ve been running your own campaigns and you are not getting the results you want, it could be time to take a look at your strategy. You may need to reach new consumers, improve your creative or try changing up your tactics. As you begin to look at your current campaigns and find ways of improving your efforts, it’s important that you compare cost-effective options to those that may be [...]

Advantages To Outsourcing Your Marketing

It’s a debate every business owner has, should you be outsourcing your marketing efforts? Everyone needs to advertise online but depending on how big your company is you may not have the budget to hire someone in-house to do it. It’s hard to say for sure what you should do because every business is different and has different needs. However, there are several advantages to outsourcing that you shouldn’t overlook and they can be utilized by any company, regardless [...]

How To Market A Restaurant

People have to eat! It’s something that is well known which is why the food service industry is one of the largest in the world. Then why do nearly half of all restaurants go out of business within the first few years of their existence? Some of them aren’t that good; some didn’t have a good strategy as far as location, execution or provide reasonable pricing. Others made the mistake of not advertising correctly and reaching their local audience. Billboards [...]