Tag - email marketing

Email & Facebook, It’s Time To Get Noticed

If there’s one thing you can guarantee in business and advertising, it’s that your client has an email address and they are on Facebook. The average person spends over 4 hours a day on their phone and the majority of that is on social media. Depending on what type of business you have, the quality of your content, your goals and budget, you will see varying results from this platform. Being able to send an ad to millions of people [...]

The Real Reason Content Is King

Content is king. You’ve heard that before or seen it on other blogs and sites that talk about advertising. But what does it really mean? Before we jump into that you have to understand what content is. Simply put, it’s anything that your company produces that is seen or heard by a potential consumer. This includes the packaging on your products, your advertisements, your business card, any radio or TV ads you are running, what your website says, any [...]

5 Marketing Trends To Watch For In 2018

It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]

It’s Time To Start A Newsletter

Need to give your email marketing a bit of a boost? The problem might be that you are sending out too many messages talking about the same thing. You have a promotion every week which is great but people are tired of seeing the same thing over and over again. You need to change things up and the best way to do that is to add a monthly newsletter to the mix. A newsletter will not only provide your [...]

Am I Utilizing Email Marketing Correctly?

Every business can benefit from email marketing. However, if you’ve been running your own campaigns and you are not getting the results you want, it could be time to take a look at your strategy. You may need to reach new consumers, improve your creative or try changing up your tactics. As you begin to look at your current campaigns and find ways of improving your efforts, it’s important that you compare cost-effective options to those that may be [...]

Advantages To Outsourcing Your Marketing

It’s a debate every business owner has, should you be outsourcing your marketing efforts? Everyone needs to advertise online but depending on how big your company is you may not have the budget to hire someone in-house to do it. It’s hard to say for sure what you should do because every business is different and has different needs. However, there are several advantages to outsourcing that you shouldn’t overlook and they can be utilized by any company, regardless [...]

How To Market A Restaurant

People have to eat! It’s something that is well known which is why the food service industry is one of the largest in the world. Then why do nearly half of all restaurants go out of business within the first few years of their existence? Some of them aren’t that good; some didn’t have a good strategy as far as location, execution or provide reasonable pricing. Others made the mistake of not advertising correctly and reaching their local audience. Billboards [...]

Why Your Data Isn’t Good Enough

The value of email marketing isn’t lost on you. You’ve spent years building your own database between promotions, sales, giveaways, surveys and other creative ways in order to build a list of thousands upon thousands of addresses. Every week you send something out to your list and you see opens, clicks and even some conversions. That’s great and it’s an effective form of marketing. Even with a list of millions, there are still going to be some issues that need [...]

Quick, Cost-Effective Ways To Get Traffic

We all want results and we want them now. That’s why you are looking for marketing tips on how to increase traffic and get more of a return on your investment. Perhaps you have a sale coming up and you need to get as many eyes on it as possible? Maybe you just need to start seeing your numbers go up but you do not want to break the bank to accomplish it? There are several tools you can utilize [...]

How To Increase Your Amazon Sales

It’s no secret that if you sell products online you need to be on Amazon. The e-retailer is not only the largest in the United States, but it makes over 120 billion dollars a year in sales. With over 300 million users, which doesn’t include people who do not have accounts but use the platforms services, you cannot afford to not be on this site if you are selling products online. However, you also will have a lot of [...]