One of the biggest frustrations people face when it comes to marketing is the cost per click. CPC is the first thing you look at when you talk about the budget. It’s a lot like buying a stock, where you can learn whatever you want about the company but at the end of the day, you have to pay whatever the average is if you want the top quality traffic. There are ways around it and that usually comes [...]
Have you been on the fence about adding email marketing to your campaign? Some companies do not believe in it because they feel like their consumers will look for their services on Google or social media rather than responding to an email. Even if that’s true, you are missing a valuable point of how this form of advertising can be utilized. It now costs thousands of dollars to continuously reach consumers via search engines and social media. Yes, it [...]
2020 will be one of the most contested years of elections in recent memory. The last four years have been very confrontational in the political world and politicians gearing up for the 2020 election are looking for new strategies to reach voters who could swing the vote one way or another. Races for all tiers of political power are tighter than ever before, including the presidential race. Politicians are limited on how they can advertise on social media platforms [...]
As businesses begin to reopen, there will be plenty of eagerness to see consumers flood back in. Some businesses like dentistry, cosmetic treatment, gyms and restaurants, may see an immediate surge in consumer interaction. However, there are others that may take a bit more time as people are just starting to get back to work, but do not yet have the funds to buy new services and products, especially if they are not for immediate need. So, even though [...]
The world has had to quickly adjust to the news about the corona virus. It has impacted governments, families, schools and especially, small businesses. However, there are things you can be doing in marketing that may not get the phone ringing right now, but it could lead to business once things get back to normal. These services are examples of things you should NOT shutdown if possible: SEO: In order to acquire top page rankings on Google, you need time. [...]
Email marketing is not just a cost-effective way to reach a new audience and introduce your company and any promotions you are offering, it’s also a very affordable way to test out new audiences and see if they are responsive to your products or services. One of the challenges with marketing is that it’s highly recommended that you test different campaigns and try hitting different types of people to see what works best. However, that takes time and money [...]
Digital marketing has evolved to become the fastest and most affordable way to reach consumers throughout the world. A business in Deerfield Beach, Florida can market a new brand of sneakers to people in their 20’s in Tokyo, Japan without having to ever set foot in Japan. It’s amazing what you can do but something has changed in the last couple of years that businesses are becoming more aware of. Consumers are getting smarter. What does it mean when we [...]
You’ve been trying to get the facts about data marketing because your competitors are having a great deal of success with it. How does it work? How much does it cost? How can you utilize it? What is the potential ROI that it offers? With so many questions and chances for confusion, it’s important that we start with the basics about using a database and how it can benefit your company in the short-term as well as the long-term. [...]
While it’s important that you cast a wide net in your marketing efforts and commit to a little bit of everything, there are some industries that will benefit more from email marketing than others. For whatever reason, their audience is more receptive to these types of ads and they can expect more traffic and a higher ROI. However, before we dive into which industries will benefit the most, it’s important that we go over a few things that will [...]
Unless someone has a direct need for something, the first part of marketing needs to be branding. Introducing your brand to a new audience is important for any business and it increases your chances of them buying from you if and when they need or want your services. Need proof? Walk around your local grocery store and look at what people are buying. Often, the soda aisle is the best example of this. As people walk down the soda [...]
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