Tag - email marketing

Email Marketing Planning & Preparation

A great way to introduce holiday promotions to an audience of consumers is with email marketing. This marketing strategy is cost-effective, allows you to target the audience, is easy to track and can be used throughout the year. Whether you’re marketing a service or product, the first thing you have to focus on is introducing your brand to a consumer. When someone goes to the grocery store to buy something and they look at shelves with dozens of options for [...]

8 Email Marketing Strategies For Retail Holiday Promotion

Retail holiday promotions are a tricky thing. It’s the time of year when people spend more money and make more purchases but there’s also more competition out there. Every small business is advertising and it’s up to you to reach the consumer early and often, making sure that you are getting the best ROI for your campaign. Email marketing is the most cost-effective way of reaching a targeted audience and driving traffic to your site. However, proper strategies need [...]

Using Email Marketing For Lead Generation

Small businesses struggle to find cost-effective marketing options that will help generate leads, introduce new consumers to their brand and encourage them to engage. Social media sites like Facebook and Instagram, retail sites like Amazon and eBay and search engines like Google and YouTube get billions of hits a day and offer affordable advertising solutions. The problem is standing out from the competition and getting the attention of the viewer. Email marketing bypasses those issues and puts you directly in [...]

Understanding Data Based Marketing

Time is money and in the world of online marketing you need to see results as quickly as possible. The problem is that other platforms may take too much time, cost too much more or don’t provide enough of a reach for your business. Data based marketing is a great way to reach millions of consumers in a short period of time and not spend a lot of money to do so. While the concept has been around for [...]

7 Tips For Increasing Repeat Business

It’s not easy or cheap to get a new customer. You can literally spend hundreds of dollars just to make a sale that nets you less than ten. So why do it? Because that single $10 purchase can give you a customer for life, meaning they spend $10 with you every month, refer you to their friends and family and help you to grow your business. Companies look at the cost of acquisition a lot differently now. Let’s use [...]

The Big Secret To Increasing Sales Online

You really don’t care what works as long as something does. Every business owner is interested in one thing, seeing results. You don’t care if it’s from social media, email marketing, having an employee out front of your store spinning a sign or something else, you just want to see sales. That’s fair and that’s why you need to be prepared to try new things. Everything works different when it comes to ecommerce marketing because it depends on several [...]

It’s Time To Take Your Email Marketing To The Next Level

Social media and email marketing are the top two forms of internet marketing businesses do today. That’s more than SEO, PPC, display and anything else and the reason is because it’s cost-effective and produces immediate results. It’s also very easy to do whether you are managing your company Facebook page or hiring a company to hit 20,000 people in your area with an email about a sale you have coming up. There is no television channel, newspaper or website [...]

How To Market Your Shopify Website

Shopify is one of the most popular ecommerce solution platforms that allows small business owners to put their entire store online at a low price. One of the biggest advantages the platform offers is that anyone can do it as it does not require any web design experience and it is also very affordable. Businesses pay a small monthly fee which includes customer support and assistance and then a small fee per each transaction made through the site. For a [...]

5 Ways To Improve Conversion Rates

The average conversion rate can be anywhere from 2% to 5%. There are several things that go into having a higher conversion rate and the better the results, the better your ROI. Very rarely can you launch a single campaign and see great results. The businesses that see the best results have spent months or years finetuning their efforts, improving on ad placement, promotional content and more until they see their numbers go up. While every campaign is different, here [...]

Don’t Be Shy About Your Marketing

We’ve all seen a bad commercial. The images stink, the acting looks bad and it’s annoying to the eyes and especially the ears. The worst part is that those commercials are shown over and over again. Why do these companies show this stuff to us? Because they know that even though their commercial is bad, it’s going to leave an impression with you and you will remember it more than something that is good. That doesn’t mean you should do [...]