SEO Special SauceKevin Dorival
When most people hear about SEO they give you the confused emoji look. Novice business owners don’t know what Search Engine Optimization means or what SEO stands for until they realize how much it impacts their bottom-line. By definition, Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a search engine’s (Google, Yahoo!, and BING) natural results—often referred to as “natural” or “organic.” Companies allocate a budget for their Internet marketing because if its done right – it brings in money!!
SEO Sauce – What’s In It For My Website?
There are 1 billion LIVE websites right now on the on Cyber Space, and SEO distinguishes your website from all the other noise out there. Have you ever wondered how certain websites obtain thousands of visitors per month, a week, or in a day? Major websites like the NFL and CNN gets thousands of visitors a day. Search Engine Optimization plays a huge role in getting these types of results; it’s really a fancy word for Internet Marketing. SEO is a combination of your:
- Social Media Marketing
- Retargeted Email Marketing
- Relevant Youtube Videos
- Press Releases Marketing
- Website Optimization
- PPC (Pay Per Click)
The aforementioned are just a few marketing aspects that one can use to promote their website, business, and brand. It’s a beautiful thing once they all work in synergy. Many hands will make the work light.
In order to optimize your website you have to make sure that your HTML Title Tag (<Title>, </Title>) contains your company’s main service(s) or product(s). Hint: Take a look at your competitors website on the search engine, like Google, with your top keywords.
Your HTML description tag (<description>, </description>) should to be a sentence with a call to action, your main service, and phone number if possible with about 150 characters. With enough consistency and a great SEO strategy you’ll be able to move your website’s ranking from out of space unto the first page of Google within a few months. This should be the goal of all website owners – to reach the top of Page One! This equates to an increase of phone calls, traffic to your website, increased product/service orders, and great branding for your company.
In closing, if you have a website bringing in more business you must have a great SEO plan and a team to implement it. Visit our website to see all of the wonderful email marketing and creative services that we, DigDev Direct provides. Our customer service representatives would love to help.
Truth be told the implementation of a full SEO plan isn’t as simple as 1-2-3, and you should hire a professional that would be focused solely on your SEO, such as DigDev Direct. We’ll write your unique blog articles, and newsworthy press releases, optimize your website with rich keywords, conduct email marketing campaigns, etc. Take a look at our website’s services page: www.digdevdirect.com