PPC

Pay Per Click

| Things to Consider

If you are looking to improve your PPC campaign there are a few things DigDev Direct can help you with that will get you better results in a shorter period of time.

Reach Customers Faster

In a matter of minutes you can reach thousands of customers a day. PPC is the shortcut to success but it’s not cheap. Companies spend thousands of dollars a day depending on their keywords to get to the top of the page and be found by potential customers. The price is usually set by the time of year, the average profit made per sale and the level of competition for that term.

Re-targeting

Ever notice you click on a website and days later you see an ad for that company on someone else’s site? That’s because that company was using retargeting, a method where Google tracks your visits and posts ads on other sites. It’s a great way to establish your brand and get people to visit your site once again, increasing the chances of them becoming customers.

Don’t Get Sucked In

There’s always someone who is willing to pay more. If you have a $1,000 budget and you are competing with someone who has three times the budget you have there are still ways to get quality traffic without increasing your budget. It’s not always about placing the highest bid. If your competitor is paying ten times what you are paying per click and they are only getting twice as many clicks and signups as you then who is really winning?

Improve Your Status

Did you know that if you have a high-quality landing page it will improve your positioning on adwords, even if someone else has a higher budget? It’s not as cut and dry as paying the most to get ranked at the top, you still have to offer quality and meet Google’s regulations to maximize your results.