Email & Facebook, It’s Time To Get NoticedJames Cox
If there’s one thing you can guarantee in business and advertising, it’s that your client has an email address and they are on Facebook. The average person spends over 4 hours a day on their phone and the majority of that is on social media. Depending on what type of business you have, the quality of your content, your goals and budget, you will see varying results from this platform.
Being able to send an ad to millions of people in a week to promote a sale is a great advantage that email marketing allows you to have. It’s a powerful branding tool as you introduce your company to someone who would have an interest in the products or services you offer. Combining this tool with social media gives you a strategy which can produce short-term and long-term results. Here are some of the advantages of combining these options:
- Cost-effective: You already know that advertising on social media and email marketing is cost-effective. Combining the two allows you to expand your reach without having to drastically increase your budget.
- Specific Targeting: Both platforms allow you to target the audience based on location, age, gender, interests and more. This helps reduce the possibility of reaching people who would not be interested in your content, increasing the effectiveness of your campaign.
- Increased presence and visibility: Because the viewer is seeing your content multiple times, you are becoming an authority in your industry and whether they immediately respond or see a promotion you are running down the road, they will be more inclined to buy from you because of that familiarity.
How It Will Work
DigDev Direct has over 280 million permission based emails you can send a campaign to. You can target people based on age, location, gender, political affiliation, job, income, marital status, personal interests and much more. Once you complete a campaign you can use the same list or just the opens and run another one that sends an ad to those addresses on Facebook. The same people who receive your email will now see the ad on their newsfeed. This not only gives you more exposure but it also gives you the chance to reach them on two platforms they are continually using throughout the day.
Facebook & email marketing are cost-effective ways to reach a targeted audience in a short period of time whether the consumer is on their phone, computer or tablet. If you are looking to promote a sale or simply want to get your name out there, combining these two options is a great way of accomplishing your goals.