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Social Media Marketing

Mobile Ads advertising
20 Jun

Why Use Mobile Advertising?

Mobile commerce, also known as m-commerce, has grown exponentially in recent years, and is projected to hit $488B, or about 44 percent of all e-commerce, by 2024. This is big news for online marketers seeking to get their product or service in front of buyers in the coming years. As a result, marketers are using mobile advertising more frequently and seeing incredible benefits. Are you ready to optimize your advertising strategy for mobile? We’re here to help. What Is [...]

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Digital Marketing
16 Sep

Why Digital Marketing by DigDev Will Make Your Sales Soar

For the best way to boost your company’s sales, contact Dig Dev, leaders in digital marketing, and watch your revenue increase. One of the toughest challenges for companies, especially during these uncertain economic times, is acquiring and retaining customers. How can you reach new leads and keep their business? What targeted messages can you send and customize based on consumer behavior? And how can you follow customers on their individualized journeys while catering to their buying preferences and history? The [...]

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19 Aug

Waking Up the Economy with Digital Ads

As our 50 states teeter and totter to re-open the country’s economy amid Covid-19, they may be wise to recall one important business-minded tip that America learned after 9/11: marketing drives commerce. Ad Age’s executive editor Judith Pollack reminds us of General Motors’ ‘Keep America Rolling’ campaign that propelled the automotive company after the fear and uncertainty following the 2001 disaster. Automotive News notes that Ford is taking its own advice once again, now offering tempting incentives and financing for [...]

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The Youthful Allure of Instagram
15 Jul

The Youthful Allure of Instagram: Why It is Still Popular with Tweens and Teens

It is no secret that most tweens and teens love socializing and taking selfies. These are two of the main reasons Instagram—since its inception in 2010—has remained so popular with the younger generation. The Pew Research Center reports that almost three-quarters of teens are enjoying interacting on Instagram, largely in part because of the social nature of this platform that builds relationships with community and friends. In fact, about 63% of teens surveyed by E-marketer said they used the [...]

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07 Aug

Enter To Win, Why Every Business Should Run Contests Online

Marketing is a true battle. You are fighting hundreds of other businesses of all shapes and sizes for the attention of the consumer. You need to be found in the right place at the right time, but you also need to be able to reach consumers and introduce your brand to them when they aren’t even aware of you. The question isn’t whether or not you need to market, it’s how you should market? Social media presents a unique [...]

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05 Jun

Do Likes And Followers Matter Anymore?

If you have been involved in social media marketing for more than five years, you’ve seen several changes in strategy, costs, engagement, targeting options and more. Ten years ago, the strength of your social media marketing was based on how many followers and likes you had on your profile. Now, that number isn’t as important and it’s something that many companies completely ignore. Ideally, if someone were to view your company profile page, you would want them to see that [...]

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08 Oct

5 Things About Facebook Boosting You Didn’t Know

Facebook marketing or boosting is a cost-effective way for businesses to reach a targeted audience on a platform that they are using an average of four hours a day. Depending on the quality of content, budget and industry, businesses will see varying results. The key thing is to make sure that you set realistic expectations and understand that people are not on social media to buy things, but to be entertained and informed. If your only goal is sales, [...]

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25 Jul

How Changes In Social Media Marketing Impact My Business

Whether it’s Instagram, Facebook, Twitter or LinkedIn, the top platforms have been making big changes to the way you can market your business on social media. Their goal is to make more money while also creating a friendlier and easier experience for the user. This isn’t the best news for you as people who are following your page will see fewer of your posts. That’s really amazing when you think about it, you have to now pay to have [...]

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22 Nov

Tag You’re It; Encouraging Customers To Tag You On Social Media

Marketing is one of the most competitive fields in business today. There are so many ways to market your company but not every platform is going to be right for you. For example, a restaurant will find more advantages with social media than a doctor potentially will. However, that doesn’t mean the doctor should avoid being on social media, it just means they need to find the most effective platforms to use. One thing most businesses would benefit from is [...]

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01 Nov

Marketing Tips For LinkedIn

Linked marketing is a little different than other social media platforms because it mainly focuses on B2B. The thing you have to remember about marketing is there are two main focuses; branding and targeting. You put your brand out there for everyone to see so they become familiar with it and you target the right audience so that they see your ads. If you need to do B2B then this is the best social media platform to use because [...]

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