Marketing

5 Ways To Improve Conversion Rates

The average conversion rate can be anywhere from 2% to 5%. There are several things that go into having a higher conversion rate and the better the results, the better your ROI. Very rarely can you launch a single campaign and see great results. The businesses that see the best results have spent months or years finetuning their efforts, improving on ad placement, promotional content and more until they see their numbers go up. While every campaign is different, here [...]

Don’t Be Shy About Your Marketing

We’ve all seen a bad commercial. The images stink, the acting looks bad and it’s annoying to the eyes and especially the ears. The worst part is that those commercials are shown over and over again. Why do these companies show this stuff to us? Because they know that even though their commercial is bad, it’s going to leave an impression with you and you will remember it more than something that is good. That doesn’t mean you should do [...]

Start Asking Your Customers For Reviews

You ask a lot from your customers. You want their time, their money and for them to return minutes, days, weeks, months and years later with more. Asking for even more may seem risky but the truth is you need their help. Reviews are becoming so important that companies are offering discounts, free products and other perks just to get them. Why Are Reviews So Important? There are two reasons why reviews or comments are so important. The first is because [...]

How Do Your Customers Find You?

Before you talk to a marketing company, before you start researching the advantages of SEO, PPC, social media, email marketing or anything else, you need to ask one very simple question, how do your customers find you? That means based on your industry, how do the people who shop for your products or services find you when they need you. Are they looking for you, are they browsing online and see an ad and click on it, are they [...]

How To Trim The Fat On Your Marketing

It didn’t work, I didn’t see any sales, it’s a waste of time and money. This is what you hear from small business owners when they talk about marketing efforts in the past. The reason we do not know whether a campaign worked or not is because of poor tracking and data. If you want to know the success or lack of success for a campaign, you have to make sure you have reliable data and know what’s going [...]

Linking Your Marketing Efforts Together

Like most small businesses, you have several options when it comes to marketing to your audience. You have to determine which ones are going to produce the best results but also how they can benefit you in different ways. For example, a restaurant is going to benefit the most from email marketing and social media. However, that doesn’t mean they should abandon something like SEO. Whenever someone researches your restaurant, you want to make sure that they are seeing [...]

Why you need to start Retargeting right now!

Not sure if retargeting is right for you or even what it is? Have you ever visited a website and days or weeks later noticed an advertisement from that site on a completely different page. It could be a sports teams’ ad that’s on a plumber’s website. It doesn’t make any sense for it to be there but it is. How did they put it there, how did they know that you would be there? The answer is simple, [...]

Passive Vs Active Marketing

Every business needs to market themselves. However, the most effective way to market yourself is going to be based on your location, industry, goals, budget, resources and other factors. Most companies need to rely on multiple forms of marketing to get the best results. Some methods work better for short-term and some are better suited for long-term campaigns. When done correctly, these different strategies can work together to help build your brand and tap into a dependable source of traffic. Understanding [...]

Putting Your Advertising Efforts On Display

Among the choices for advertising are television and radio ads. The idea used to be simple, millions of people hear or see your ad on a continued basis and even if they do not react to it, they see your name and your promotion and it helps build your brand, eventually leading to a sale. This is the old school method for getting eyes on your brand. You cannot prove numbers, you cannot prove that it gets results and [...]

5 Marketing Trends To Watch For In 2018

It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]