B2B Marketing

Automotive Holiday Promotions & Email Marketing

November is officially the start of the automotive shopping season. All over the country, car dealerships of all sizes will be looking for ways to edge out the competition, reach the right consumer and get people to visit their lots. Discounts, new inventory, creative financing options, money for old vehicles and other promotions will be run with the hope of capturing the attention of a potential customer. This is where you can make or break your year and you are [...]

Email Marketing Planning & Preparation

A great way to introduce holiday promotions to an audience of consumers is with email marketing. This marketing strategy is cost-effective, allows you to target the audience, is easy to track and can be used throughout the year. Whether you’re marketing a service or product, the first thing you have to focus on is introducing your brand to a consumer. When someone goes to the grocery store to buy something and they look at shelves with dozens of options for [...]

B2B Marketing Tips

There is nothing easy about B2B marketing. You have so much competition and your consumer is someone who doesn’t want to hear from you because they are busy trying to run their own business. It can be frustrating because traditional advertising methods don’t work as well in this area and you have fewer resources and options. To make matters worse, the cost per acquisition is going to be higher which means you need to make sure that you have [...]