B2B Marketing

Best Email Marketing Service

Are You Working With the Best Email Marketing Service? Watch These 3 Stats

Are you truly working with the best email marketing provider out there? Or could you do better with a different solution? Find out more about the data that should guide your decisions. Any agency could tell you they offer the best email marketing service you can buy. Look through their glossy catalogs, and you just might start to believe them. But what happens after you've sent an email or two? Are you getting everything you were promised? At DigDev Direct, we don't [...]

B2B Email Marketing

4 Tips to Make Your B2B Email Marketing Work on Mobile

Most of your subscribers will read your B2B email marketing messages on their mobile devices. Learn how to make your intent shine through with compelling words and design. In 2013, about half of all cellphone users read email on their tiny screens. Nearly a decade later, it's likely we all read email on our phones. If you're planning to use B2B email marketing, you must ensure that your messages work on mobile. Start with these four tips. And remember: If you [...]

B2B Data

B2B Data: Your Email Marketing Secret Weapon

Try data to give your B2B email marketing programs more power and efficacy. Find out how to make data work, and how else you can use it in your marketing programs. B2B data can be the difference between campaigns that work and those that fail. Among marketers who meet their goals, more than half use data. They bake it into almost every project they share with their communities. We believe data paired with B2B email marketing has special power. But we have [...]

Data Based Marketing

Your Next Data Based Marketing Campaign Has Never Been So Easy

Make your next data based marketing campaign an easy winner by contacting DigDev Direct and acquire new customers immediately. As you look to grow your business—big or small, identifying the ideal consumers and reaching them can be daunting. Word-of-mouth referrals, print ads and accidental web surfing are not enough to guarantee a boost in sales and ongoing acquisition of new customers. You need the power of data based marketing from an industry leader and business-savvy team of experts, DigDev Direct. [...]

Waking Up the Economy with Digital Ads

As our 50 states teeter and totter to re-open the country’s economy amid Covid-19, they may be wise to recall one important business-minded tip that America learned after 9/11: marketing drives commerce. Ad Age’s executive editor Judith Pollack reminds us of General Motors’ ‘Keep America Rolling’ campaign that propelled the automotive company after the fear and uncertainty following the 2001 disaster. Automotive News notes that Ford is taking its own advice once again, now offering tempting incentives and financing for [...]

Transitioning Your Marketing Strategies To The New Year

Over the past few months, you have spent money, designed ads and ran promotions on television and radio, local newspapers and magazines and on social media sites. You’ve sent out emails and ran ads on thousands of websites. So now what? Consumers are done spending money, they are done with shopping for anything besides food and a few things they will want for the new year. So, what are your marketing goals now? It’s 2019 and you have to start [...]

Automotive Holiday Promotions & Email Marketing

November is officially the start of the automotive shopping season. All over the country, car dealerships of all sizes will be looking for ways to edge out the competition, reach the right consumer and get people to visit their lots. Discounts, new inventory, creative financing options, money for old vehicles and other promotions will be run with the hope of capturing the attention of a potential customer. This is where you can make or break your year and you are [...]

Email Marketing Planning & Preparation

A great way to introduce holiday promotions to an audience of consumers is with email marketing. This marketing strategy is cost-effective, allows you to target the audience, is easy to track and can be used throughout the year. Whether you’re marketing a service or product, the first thing you have to focus on is introducing your brand to a consumer. When someone goes to the grocery store to buy something and they look at shelves with dozens of options for [...]

B2B Marketing Tips

There is nothing easy about B2B marketing. You have so much competition and your consumer is someone who doesn’t want to hear from you because they are busy trying to run their own business. It can be frustrating because traditional advertising methods don’t work as well in this area and you have fewer resources and options. To make matters worse, the cost per acquisition is going to be higher which means you need to make sure that you have [...]