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Data Based Marketing

Your Next Data Based Marketing Campaign Has Never Been So Easy

Make your next data based marketing campaign an easy winner by contacting DigDev Direct and acquire new customers immediately. As you look to grow your business—big or small, identifying the ideal consumers and reaching them can be daunting. Word-of-mouth referrals, print ads and accidental web surfing are not enough to guarantee a boost in sales and ongoing acquisition of new customers. You need the power of data based marketing from an industry leader and business-savvy team of experts, DigDev Direct. [...]

Digital Marketing Email Campaigns

Successful Digital Marketing Email Campaigns Are Possible with Targeted Ads

For guaranteed effective digital marketing email campaigns that target customers with superb advertising, contact DigDev Direct and watch your sales soar. Recklessly sending messages to an entire zip code area is like casting a net across a lake and hoping for the right fish to swim along. But with happens when your advertising firm identifies more than 300 different demographic and lifestyle attributes on all of your subscribers? From age to income, gender, ethnicity, marital status, presence of children, political [...]

Digital Marketing

Why Digital Marketing by DigDev Will Make Your Sales Soar

For the best way to boost your company’s sales, contact Dig Dev, leaders in digital marketing, and watch your revenue increase. One of the toughest challenges for companies, especially during these uncertain economic times, is acquiring and retaining customers. How can you reach new leads and keep their business? What targeted messages can you send and customize based on consumer behavior? And how can you follow customers on their individualized journeys while catering to their buying preferences and history? The [...]

Waking Up the Economy with Digital Ads

As our 50 states teeter and totter to re-open the country’s economy amid Covid-19, they may be wise to recall one important business-minded tip that America learned after 9/11: marketing drives commerce. Ad Age’s executive editor Judith Pollack reminds us of General Motors’ ‘Keep America Rolling’ campaign that propelled the automotive company after the fear and uncertainty following the 2001 disaster. Automotive News notes that Ford is taking its own advice once again, now offering tempting incentives and financing for [...]

Facebook Marketing Tips; No Pixel, No Conversions

Facebook marketing has become one of the most popular platforms in the world of digital marketing as it provides detailed information and targeting options. Nearly any business can select a highly targeted audience and deploy ads of all shapes and sizes to them. Even better, the platform has a retention rate that is higher than any other form of media including television. With that alone, it’s easy to see why companies have rushed to spend their marketing budget with [...]

Utilizing Data To Reach A Consumer In Multiple Ways

Data marketing will potentially become the most utilized form of digital marketing, even if we do not realize it. The idea of utilizing data to reach consumers comes down to one thing, accuracy. Rather than hitting an audience of one million people with an ad, you can utilize the data to figure out who is most likely to buy from you or have an interest in your offer and hit that audience directly. Now, instead of paying to hit [...]

Permission-Based Consumer Email, Lower Your CPC Immediately

One of the biggest frustrations people face when it comes to marketing is the cost per click. CPC is the first thing you look at when you talk about the budget. It’s a lot like buying a stock, where you can learn whatever you want about the company but at the end of the day, you have to pay whatever the average is if you want the top quality traffic. There are ways around it and that usually comes [...]

Is Facebook Better Than LinkedIn For B2B Marketing?

Whenever you talk about B2B marketing and social media, the first thing that comes to mind is LinkedIn. It makes sense as LinkedIn provides detailed information from a business standpoint, allowing you to contact people based on their job title and what company they work for. You can even send them content in different ways including banner ads and direct messages. It’s a great platform that is used by businesses focused on B2B marketing and it’s been the leader [...]

The Youthful Allure of Instagram

The Youthful Allure of Instagram: Why It is Still Popular with Tweens and Teens

It is no secret that most tweens and teens love socializing and taking selfies. These are two of the main reasons Instagram—since its inception in 2010—has remained so popular with the younger generation. The Pew Research Center reports that almost three-quarters of teens are enjoying interacting on Instagram, largely in part because of the social nature of this platform that builds relationships with community and friends. In fact, about 63% of teens surveyed by E-marketer said they used the [...]

Omnichannel Marketing

Omnichannel: The Champion Multitasker of Digital Marketing

Multi-tasking. For the past few decades, it has been the buzzword of dedicated employees, the mantra of working mothers and the secret of cross-training athletes. Yet it is also the essence of a smart digital marketing campaign. Sometimes referred to as multi-channel or cross-channel marketing, omni-channel marketing is the master multi-tasker of advertising. It allows advertisers to reach the same customer on different marketing channels with a single campaign. Case in point: Joe sees a display ad on Facebook advertising [...]