Author - James Cox

Understanding Data Based Marketing

Time is money and in the world of online marketing you need to see results as quickly as possible. The problem is that other platforms may take too much time, cost too much more or don’t provide enough of a reach for your business. Data based marketing is a great way to reach millions of consumers in a short period of time and not spend a lot of money to do so. While the concept has been around for [...]

5 Things About Facebook Boosting You Didn’t Know

Facebook marketing or boosting is a cost-effective way for businesses to reach a targeted audience on a platform that they are using an average of four hours a day. Depending on the quality of content, budget and industry, businesses will see varying results. The key thing is to make sure that you set realistic expectations and understand that people are not on social media to buy things, but to be entertained and informed. If your only goal is sales, [...]

The 3 Stages Of Marketing Every Business Needs To Follow

If you’re a marketing firm, the idea is to help build a business up the right way, establishing an online presence and reaching the right audience. If you’re a business owner, the idea is to get sales in. You don’t care how it happens, you want the phone ringing, clicks to the site and sales coming in. That’s understandable, but you have to understand that a process needs to be followed for a successful campaign to take place. Even [...]

Marketing Tips For Lawyers

Marketing presents different challenges for difference industries. For an attorney, marketing is complicated because there are so many individual lawyers and entire firms that are battling for business. You have to reach the right audience but also make sure that you are found by those who are looking for legal representation and assistance. This is something that, if done well, can help you take your business to the next level. However, if you take shortcuts, try to do things [...]

8 Marketing Mistakes Your Company Is Making Right Now

No one is perfect but every day we strive to improve. Businesses are the same way as they try to find ways of improving, reaching more customers, saving money, being more efficient or offering the next great thing that people will love. When it comes to marketing, whether it’s social media marketing, SEO, email or something else, there are dozens of ways that you can do things, but the truth is, you have to be sure that you are [...]

Advertising Vs. Marketing

The majority of business owners do not know the difference between marketing and advertising. That’s a problem because it leads to unrealistic expectations, mistakes in strategy and rushing to get results. Understanding the difference, how they both can help your business and how to utilize them can go a long way in building a successful business that generates sales and develops long-lasting relationships with customers. Marketing Marketing is the focus on building a brand, a presence, introducing your business to consumers. [...]

Marketing An App

There are millions of apps created each year. Aspiring entrepreneurs are trying to take their idea to the next level and see if it can become popular. There are apps for gaming, tracking fitness results, tracking what you eat, keeping up to date on your favorite sports teams, monitoring finances and stocks, playing games, watching videos and more. Apps have become the new website, meaning companies invest thousands of dollars into them and then forget to utilize app marketing [...]

Did You Forget About Business Listings?

Hopefully, you have a good grasp on the advantages of SEO. It gets you ranked on the top pages for important keywords that are relevant to your business; it offers higher conversion rates and is a cost-effective way of being found by interested consumers. It also can build your brand and help protect it. However, it does take time to work and that’s why you have to have patience. If you are looking for something that can help you [...]

7 Tips For Increasing Repeat Business

It’s not easy or cheap to get a new customer. You can literally spend hundreds of dollars just to make a sale that nets you less than ten. So why do it? Because that single $10 purchase can give you a customer for life, meaning they spend $10 with you every month, refer you to their friends and family and help you to grow your business. Companies look at the cost of acquisition a lot differently now. Let’s use [...]

Stop Trying To Sell, Start Trying To Educate

It’s easier than ever to reach an audience. You can reach them on social media, by blogging, by using display ads, with email marketing and other options. However, the challenge is to get their attention and keep it. You can have a great ad with great placement and still not get the click just because the person isn’t interested in buying something right now or they are distracted by something else. One of the biggest mistakes small businesses make is [...]